Apple Faces Major Executive Shake-Up as AI Strategy Shifts

Published: 7 Dec 2025

Apple is going through one of its biggest leadership changes in years. Several top executives have left the company within a short period. The rapid departures, strong financial performance, and delays in Apple’s AI plans show a company preparing for major internal changes.

Key Points

Multiple senior executives leave Apple in a short time
Company remains financially strong with record iPhone sales
Analysts believe Apple is shifting to a more aggressive AI strategy
Apple depends on Google’s Gemini while its own ai models face delays
New version of Siri now expected in 2026

Apple has seen the exit of several high-ranking leaders. These include longtime COO Jeff Williams, AI chief John Giannandrea, policy leader Lisa Jackson, design vice president Alan Dye, and general counsel Kate Adams. Industry watchers note that so many departures happening so quickly is unusual for Apple.

Even with these changes, Apple’s financial position remains strong. The company’s market value is over four trillion dollars. iPhone sales are near record highs. Services revenue continues to grow steadily. Apple is also preparing a lower-cost MacBook targeted at schools and budget-focused buyers.

Apple’s biggest challenge is artificial intelligence. Competitors like Google and Microsoft are moving faster in AI development. This has increased pressure on Apple to deliver stronger ai features across its products. Analysts say the departure of Giannandrea and Dye suggests a shift in Apple’s strategy, with CEO Tim Cook aiming to take a more aggressive approach to AI leadership.

Apple’s next-generation Siri has been delayed. The update, first announced in 2024, is now expected in 2026. Reports say Apple has had problems building its own AI models. Because of this, the company will temporarily use Google’s Gemini AI to power parts of Siri until its in-house system is ready.

As Apple moves into 2026, the company is entering a critical period. Executive changes, a renewed focus on AI, development delays, and short-term reliance on outside AI technology all signal a major shift in its long-term strategy. The decisions Apple makes now will shape its future in the fast-growing AI market.

source: Yahoo Finance