Meta Shuts Down Facebook Gaming Creator Program – What Streamers Need to Know

Published: 17 Oct 2025

Meta has announced the discontinuation of its Facebook Gaming Creator Program, signaling the end of its dedicated support for gaming content creators. The platform will gradually phase out monetization perks and specialized tools, pushing streamers to explore alternative platforms for content, revenue, and audience engagement as Facebook refocuses on broader social media initiatives.

What’s Being Phased Out

The program offered monetization tools like Stars, subscriptions, and direct promotional support.
Creators also received dedicated guidance and resources to grow their channels within Facebook Gaming.
All benefits will be gradually removed, though Meta has not confirmed an exact shutdown date.

Impact on Creators

Revenue Challenges: Streamers depending on Facebook monetization may experience a drop in income.
Platform Migration: Many creators are expected to move to Twitch, YouTube Gaming, or TikTok Live.
Brand and Audience Rebuilding: Creators may need to re-establish their brand presence and reconnect with audiences on new platforms.

Why Meta Is Ending the Program

Low Adoption & ROI: Facebook Gaming struggled to attract the same audience and monetization results as competitors like Twitch and YouTube.
Shift in Content Strategy: Meta is prioritizing short-form video, Reels, and broader social engagement over niche gaming ecosystems.
Resource Reallocation: Investments are now focused on AI, augmented reality, and core social features, making gaming initiatives less of a priority.

Alternatives for Creators

Twitch: Offers advanced live streaming tools and monetization options.
YouTube Gaming: Provides ads, memberships, and Super Chat revenue opportunities.
TikTok Live: Rapidly growing platform for gaming content, especially among younger audiences.

Expert Insight

According to TechCrunch, “Meta’s decision reflects a strategic pivot to short-form content and AI-driven social features, moving away from niche gaming initiatives.”